What is Digital Marketing?

Digital Marketing Definition & Examples


Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages. Search engine marketing, which encompasses both sponsored and organic search, is very strongly tied to digital marketing.

What is Digital Marketing?

Traditionally, marketers have been making use of print media, television, radio, and out-of-home advertising to promote products. With the growth of digital marketing, in particular search engine optimization and internet marketing, the use of digital media has become ever more prevalent. Digital marketing is thus often referred to as "Digital Marketing" or "Digital Advertising". This article will discuss the history, benefits, and challenges of digital marketing.

In 2006 there were about 566 million people worldwide who used the internet. In 2011 that number jumped up to 4 percent of the world population aged over five years. This trend is expected to continue and perhaps reach 20 percent by 2015. The internet allows for hyper-targeted marketing by allowing companies to send email advertising direct to consumers, known as "email marketing". This allows for the creation of targeted content which will then be sent directly to that consumer's inbox.

One of the great benefits of digital marketing is that it can provide brands with more in-depth customer insight, which in turn helps them improve customer relationships, providing a more satisfying experience. This increases loyalty and the likelihood of purchase by providing better customer service. Furthermore, it allows companies to adapt quickly to changing trends and develop their product range by using data analytics. Search engine optimization (SEO) is a process that allows website owners to increase the search engine ranking of their website. SEO can be done in many ways, such as using keywords in the meta tags and page content, writing blog posts that include keywords, etc. This way more people will likely find and use these websites, increasing the exposure for their brand.

What is Digital Marketing?

Digital marketing uses various digital tools to create

Maintain and communicate with customers. Many of these tools are designed using web technology and are often called digital marketing technologies or DMTs. The most popular DMT is email but other popular choices include blogs, news feeds, and social networks.

There is no one set way of conducting digital marketing and the strategies you choose to implement are likely to be highly context-specific. This means that the best approach for one organization may not work for another. A good general starting point is to follow the 4 P's: planning, prospecting, promoting, and paying (purchasing).

Digital marketing communications can take many forms including advertising (also called paid search), email marketing, public relations, direct marketing, web marketing, and user experience design/segmentation. Marketing communication techniques include:

The digital world has become a key battleground for businesses and other organizations who are looking to stay competitive with their aim being to be heard above their competitors. Marketing is a critical part of any business’s success strategy and therefore businesses need to devise strategies for their marketing mix. The marketing mix can be defined by the 4 Ps – product, price, place, and promotion. About the digital world, these would be referred to as product, service, value, and partnerships respectively.

Digital marketing emphasizes relationship marketing over transaction-based selling (with the latter being replaced with customer experience). It is a strategic approach, which always involves building trust between businesses and consumers through loyalty programs that are managed openly by customers as well as feedback mechanisms that provide direct communication between customers and businesses.

What is Digital Marketing?

Digital marketing has grown exponentially in the years since the birth of the World Wide Web. As a result, digital marketing is now big business with an estimated annual spending power of $16.2 billion in 2013, according to eMarketer. Marketers, who once reserved their efforts for print and broadcast ads, are, increasingly, turning to digital media channels such as search engine optimization and social media networks, to reach consumers on more cost-effective terms.

Advertising with search engines such as Google and Bing allows businesses to target potential customers that are most likely to be interested in their products or services. AdWords advertisers can target specific keywords or phrases and receive ads that appear in search engine-generated search results. The advertisements are based on click-through rates and the bid, or cost, advertisers are willing to pay per click. Advertisers can also create groups that allow them to target multiple keywords if a single keyword is not useful for their campaign. Search engine marketing (SEM) is the process of creating, distributing, promoting, and measuring advertising directed towards search engines.

What is Digital Marketing?

Since the early days of Google AdWords, AdWords has been an effective way for businesses to place ads on search engines in return for providing the business with an ongoing revenue stream. However, this type of advertising can be very expensive and much harder to implement. In recent years, Google has changed its AdWords interface to make it easier to navigate.

Since this is an emerging area in online marketing, the companies offering these services mostly use white hat techniques that search engines have not yet come across. The sites where they promote your site will rank well on search engine results pages in the unpaid results. These companies also protect your site from "Black Hat" techniques that could result in your site getting banned from the search engine manufacturer's index or otherwise cause irreparable harm to your site's presence in Google (or other popular search engines).


This process is also called referral marketing. 

In this strategy, a business rewards one customer for telling other people about their experience with the business, and how they can do business with them. The reward can be in the form of free products or services, discounts, or something else that is providing value to the customer and will therefore bring more clients to the company.

Internet marketing management is a subset of digital marketing management consisting of marketers who specialize in internet marketing. It requires knowledge of search engine optimization (SEO), keyword research, running social media campaigns, pay-per-click management, analytics conversion tracking, and reporting. It also involves the use of email marketing and ad management platforms such as Mailchimp.

Social media is a trendsetter. It can help you stay relevant and in front of your customers as well as potential customers. It also allows you to build your brand reputation and become more recognizable, which has a lasting impact on your business through word-of-mouth marketing. Use social media to create awareness around new products and services, price reductions, specials, and new releases that meet market needs. With this approach, you can reach past the "first-time" buyer to increase sales from current clients—and even retain others who have seen the post or shared it with friends and family members.

What is Digital Marketing?

The promotion mix is the strategy of marketing communications. In marketing a product, a business mixes different promotional elements to encourage a target audience to purchase the product. Some of these elements are advertising, sales promotion, direct mail, personal selling, and publicity.

The strategic considerations involved in setting up an online business center around the basic idea of making the business available to potential customers as convenient as possible; in other words, ensuring that it has even greater availability through stable connectivity in well-positioned web servers and web development technologies. Depending on the type and size of business and industry, this could be anything from electronic commerce to social networking sites such as Facebook.

While Internet marketing is still evolving as a discipline, certain core practices that are widely adopted—such as search engine optimization and cost-per-click advertising—are essential parts of any Internet marketing strategy. At the core of these key practices are digital marketing concepts such as web content management, lead generation, search engine optimization, and pay-per-click (PPC) advertising.

In the last two years, we have witnessed mobile ad spend surpass spend on the desktop. This trend will continue. It is predicted that by 2018 more than 50% of all internet traffic will be coming from mobile devices. This also means that mobile ads need to get more precise and targeted.

This service sends an email every day with a link in it that people can access to see what their competitors are doing for free. Then, when people are interested in your service and don’t know how to implement it, this is a great way for them to learn how to do it. You don't have to spend money or time on advertising or marketing—there's no cost associated with this product at all.

Numerous free traffic resources can be found online. Some of these, such as Google and Bing, offer traffic information that can help you gain insight into how your site is performing in the search engines, but research has shown that most search engines are not all that accurate when it comes to providing accurate traffic information. Other sources of free traffic include social media, ad networks, and websites with embedded players.

What is Digital Marketing?

How You Plan

This is perhaps the biggest mistake people make in their SEO strategy. They put all their eggs in one basket and do nothing else. It's better to spread your efforts out over other areas of your digital marketing plan as well. One way you can do this is by doing content marketing for a specific audience. For example, if you're a business with a focus on construction, you might create an email series for small business owners about marketing their businesses. You can put links in the content that redirect to your landing page. Also get frequent mentions of your company name in print media and online publications, as well as on social media channels such as Twitter and Facebook.

There are many ways to get more traffic to your website, but choosing the right one is very important! There are many companies out there offering different traffic packages that they claim will be able to get you tons of hits! However, getting traffic from those companies is not always a good thing because 80% of those hits are going to end up being bots or fake accounts.

While the majority of Google AdWords recommendations are standardized for a particular type of account, the recommendations on this page are specifically designed for local businesses. For more information on how to set up local campaigns, see our article on setting up Google AdWords and comprehensive video tutorials. For an in-depth look at how to become profitable with Google AdWords for small businesses, see our Guide to Getting Started with Google Adwords for Small Businesses and an in-depth look at what makes a winning campaign.

What is Digital Marketing?

Another component of the message is creative design. This is the use of images, graphics, and other elements in the advertisement. The style of design used is a very important aspect in creating a professional image; an image that is not very polished can reflect poorly on a business as well as be unappealing to the eye. Location targeting – Identify the part of town your audience lives in and add that information to your ad targeting those people.

For example, there are hundreds of different social media networks, each with its own unique set of tools for marketing on that platform. It can be hard to keep up! One solution is to create an online course on social media marketing. You can promote the course to your email subscribers, through your own social media networks, or even in a group, you start on a platform like Ning or Skillshare.

Once you have a good grasp of the competition, it’s time to examine what’s happening on your website. The first thing we recommend is conducting an in-depth analysis of your most important pages (generally these will be product or category pages). Is traffic falling off? If so, why? This will help inform any new SEO efforts you decide to take on. Google Analytics can be very helpful for troubleshooting here.

Creating a high converting landing page is crucial to the success of your campaign. However, it’s not enough just to have a great landing page. It has to be great in terms of design, conversion goals, and ultimately the user experience. That’s where our specialized team at Big Commerce comes in. We’re experts at creating a beautiful and effective design, ensuring your conversions are optimized and we follow best practice user experience principles.

Google Partners is an affiliate referral network created by Google that allows search engine marketers to manage their advertising campaigns across multiple affiliate networks through a single interface.